Fashion Mile

December 23, 2010

Daisy Fuentes to Launch New Fragrance

Filed under: 1 — Tags: , , , — fashionmile @ 11:42 am

Daisy Fuentes is set to launch her sixth and sexiest fragrance since 2006 and it goes by the name of Mysterio.

“This is meant to be the sexy, mysterious scent, so it is a little more nighttime. It’s a warm, sophisticated oriental musk, in keeping with that sexy positioning,” said Fuentes at an event for the scent which will be available exclusively at Kohl’s.

According to WWD, Karyn Khoury, senior vice president of corporate fragrance development at the Estée Lauder Cos., developed the fragrance with Fuentes and Firmenich. Top notes include plumeria, freesia and osmanthus. There’s a heart of heliotrope, jasmine, lily and white orchid, and a drydown of ambrette seed, violet, vanilla musk and sandalwood. The 44-year-old Cuban bombshell also mentioned that she’d like to do store appearances, which she has done for many of her other products. “I get some of my best ideas from talking to consumers,” she said, noting that these interactions have inspired her to create plus-size and petite apparel. Fuentes has made quite an impression on the beauty industry with the launch of Daisy Fuentes Style Pro in 2009, a collection of nine sulfate and paraben-free hair care products created with Beautology. And she’s already launched a variety of clothing, intimates, jewelry, accessories and bedding lines for Kohl’s.

December 8, 2010

Perfume/Fragrance news week TOP 9

Filed under: 1 — Tags: , , , — fashionmile @ 8:15 am

1.Donna Karan DKNY Golden Delicious

2.Beyonce Heat Rush. January 2011

3.Jeanne Arthes Love Generation Rock

4.Koto Parfums Hello Kitty Sweet Collection

5.Vera Wang Celebrates 20th Anniversary With New Fragrance

6.Zippo Fragrances – Zippo Original

7.Eau de Iceberg Pour Femme for Women and Eau de Iceberg Pour Homme for Men

8.Dior J`Adore L`Or 2010

9.Estee Lauder Pleasures Bloom

October 29, 2010

Six Scents Parfums – Series Three

Filed under: 1 — Tags: , , , — fashionmile @ 10:03 am

Selectism pick up on the third fragrance series from Six Scents. “Six Scents: Series Three is an exploration into the nature of childhood memories and the influence of adolescence on identity. It features unisex fragrances from designers Alexis Mabille, Mary Katrantzou, Junn.J, Rad Hourani, N.Hoolywood, and Ohne Titel in collaboration with perfumers from Givaudan. Each keepsake box contains an individually numbered bottle, an exclusive portrait by Robert Knoke and DVD with the Six Scents: Series Three documentary and short films… each fragrance is offered in a limited quantity of 3,000 bottles and a percentage of proceeds will go towards War Child International, which works with children all over the world to reduce poverty, to provide education and to defend their rights.”

 

September 16, 2010

To avoid getting stuck with a stink bomb, take these perfumers’ advice on how to come away from the fragrance counter smelling like a rose.

Filed under: 1 — Tags: , , — fashionmile @ 10:14 am

“More than 300 perfumes are released each month,” says scents wizard Pierre-Constantin Guéros. How does he know? “I try to smell each one.” As one of a trio of Tribeca-based noses for Drom, a multinational to-the-trade fragrance house, Guéros and fellow French natives Valérie Garnuch-Mentzel and Delphine Jelk keep tabs on their competition. Trained by elite fragrance academy IPSICA in Versailles (each graduating class has only 12 to 20 people), the Drom team tinker with more than 100-plus raw materials to make a big-budget eau de toilette. Below, they offer some tips on selecting—and caring for—your next perfume.

1.
Don’t be seduced by sexy bottles Though you might think you’re unaffected by labels, who wouldn’t pick a flacon of Prada over Paris Hilton? But according to Garnuch-Mentzel and Guéros—who don both upscale and mass-market scents alike (Garnuch-Mentzel wears Ambre Sultan by Serge Lutens, while Guéros switches between Chanel Pour Monsieur and Abercrombie & Fitch, none of which are their own creations)—you should look beyond pretty packaging and follow your nose. Even though a cologne might hail from a posh brand, a sky-high price tag doesn’t guarantee that more money is spent on the formula. “You’d be surprised to know that a lot of drugstore perfume companies spend more on the juice,” says Guéros. If you’re truly embarrassed by a vial of Beckham perching on your dresser, you can decant its liquid into a more appealing container

2.
Know where to go Pick a place to shop depending on your mood and level of desired assistance. If you want to be left alone to ponder woodsy top notes, hit grab-it-and-go chains like Sephora, which offer dozens of brands categorized by type of scent for DIY testing. If you want a bit more help, don’t be intimidated by department stores’ massive beauty floors. “The people who work at perfume counters are usually trained by the company and will know a particular fragrance house very well,” says Garnuch-Mentzel. Niche boutiques like luxe Aedes de Venustas

3.
Know what you like As G.I. Joe said, “Knowing is half the battle.” And to prevail at a shop like Barneys, come armed with your smelling preferences or the name of at least one favorite fragrance. For instance, if you’re a fan of heavy florals and amber, the duo suggests Prada, Diesel’s Fuel for Life, Euphoria by Calvin Klein, Paco Rabanne’s Black XS and Estée Lauder’s Private Collection Tuberose Gardenia (Drom didn’t make any of these).

4.
Your musk don’t matter Pheromones may unconsciously attract your next date, but they don’t affect how Axe body spray smells when you fog it on your chest. “Unless you eat very spicy food all the time, your body chemistry won’t change a fragrance,” explains Guéros. “That’s a bit of a myth—you’d have to have a trained nose to be able to distinguish how a scent smells differently on two people.”

5.
Keep it coolBecause they’re more chemically volatile, citrus scents don’t last as long as muskier options. A perfume should stay good for a few years, but you can extend its life by storing your bottles in the fridge. “A bathroom is really the worst place for fragrance to live,” Jelk explains. It thrives in cool, dark spots, away from sunlight and humidity.

6.
Wait for itThere’s nothing worse than a migraine induced by a heady mix of J. Lo’s Glow and Versace’s Bright Crystal. (And, oh yeah, according to Guéros, you can also skip the jars of coffee beans since “they don’t clear your nose—they just fill it with another smell.”) To prevent olfactory meltdown, the pair suggests trying a handful of options via testers before winnowing it down to three or four and spritzing a small amount of each on different parts of your arm. Then leave. Top notes—usually citrus, spices or fruit—are what you smell initially, but aren’t a good way to judge a perfume’s character. “You need to get the heart of the perfume,” says Guéros. “There are raw materials—jasmine, rose and gardenia for women, and aromatic herbs such as lavender and sage for men—that come later because they are heavier. If you want to know if a perfume will be the right one for you, wear it for a whole day before you buy it.”

7.
Don’t air it outYou won’t crush precious scent molecules by rubbing in a scent, nor will you empower a fragrance by applying it to your pulse points. “It’s a waste to walk into a cloud of perfume,” Jelk laughs. “You should just spray it on—if you really want it to last, spray it on your hair, even though the alcohol is drying.”

June 3, 2010

The truth about our scent industry

Filed under: 1 — Tags: — fashionmile @ 7:01 am

We all have our favourite. Jennifer Aniston loves Prada, Kate Bosworth is a fan of Jo Malone Vintage, and Claudia Schiffer favours anything with Tuberose. Cameron Diaz? She prefers Brown Thomas’s Clean, and Sienna Miller adores the “fresh laundry” allure of DKNY. Celebrities such as Kate Moss, Jordan, Sarah Jessica Parker, Britney Spears and Beyonce have created their own best-sellers – and beauty entrepreneur Jennifer Lopez has eight!

Is your perfume really the best for you or have you been sucked in by celebrity endorsements? Yes, we’re talking scents. Smelling good is big business – the perfume industry brings in a staggering £16 billion a year. Yet there’s a lot this highly profitable and rather secretive industry would rather you didn’t know. Consider the price of the perfume. The liquid in the bottle represents only 3 per cent of the total cost of producing it. The other 97 per cent goes to marketing, packaging and advertising. And the selling price allows for a 95 per cent profit margin. There’s a lot of money to be made in making the rest of us smell better. Science is partly to blame. Today, your favourite scents are not coming to you from the garden, but rather straight from a laboratory – they are created from synthetic molecules, not from flowers. Discovered in 1876, the use of synthetic scents revolutionised the world of perfumery. Suddenly, scents lingered longer and could be produced in large quantities. The creative possibilities increased dramatically and at a fraction of the cost of the real thing. It takes 750kg of jasmine flowers to create 1kg of essential oil. In France, jasmine blooms only from August to October, and must be picked by hand during the few hours of the day that the petals are open. The rose doesn’t make life any easier. It must be picked by hand, flower by flower, at sunrise.

When a kilo of rose absolute can cost up to £4,000 and its synthetic equivalent costs only £400, it’s not hard to see why the perfume industry has embraced synthetic scents. And no one’s embraced them more than celebrities. Actress Sarah Jessica Parker has reputedly made more than £2 million from her perfume Lovely, while Jennifer Lopez, who started the modern celebrity scent trend with the launch of her Glow perfume in 2003, has apparently made more than £25 million. Perfume expert and author Chandler Burr says celebrity fragrances make little lasting impression, evaporating after a few hours, because of what they’re made of. “They use cheap ingredients to be more affordable and make more money.” Compared to a scent such as the fine classic Chanel No. 5, which can last up to 24 hours, today’s celebrity fragrances are the perfume equivalent of a bargain fashion fix. “They’re like buying a cheap, fun dress for a season and then tossing it out,” says Burr. Seduced by big budget adverts and celebrity brand names, we often bring the pretty bottles home only to discover that while some really are “lovely”, others stink.

Experts say this is because as a perfume dries on your skin it releases a sequence of odours. The lightest, head notes , appear during the first 15 minutes. These are followed by heart notes, and finally the base notes, which appear in the last 12 hours. So what a scent smells like in the shop will differ after a day at the office. Celebs aren’t the only ones getting in on the act – for fashion houses it’s a lucrative sideline. In a year when Burberry clothing sales were down, its profits went up 17 per cent – due to perfume sales. Designer Yves Saint Laurent once confessed that perfume made up 85.3 per cent of his house’s revenues. Meanwhile, glittering marketing campaigns and TV ads promise that we will become fatally alluring and utterly irresistible – if only we smelled just that little bit better. And due to the financial importance of perfume advertising, our favourite glossy magazines never print anything remotely critical.

Coco Chanel once said that it was the height of arrogance for a woman to think that she smelled good enough to go out without perfume – so if you want to make the right choice, what’s a girl to do? A new book from the States will help. Not published in the UK until September, it’s already being praised by beauty insiders from Tokyo to London.

Perfumes: The Guide, written by expert “noses” Luca Turin and Tania Sanchez, is making big waves in the world of scent. A professional biophysicist and perfume critic, respectively, the two are brutally frank. They review and rate more than 1,200 perfumes, offering expert advice. Some get good marks, such as Shalimar, Joy and Jo Malone’s Lime Basil and Mandarin, while others get rather damning criticism. 212, from Carolina Herrera, for example, is “like getting lemon juice in a paper cut”. Amarige, from Givenchy: “If you are reading this because it is your darling fragrance, please wear it at home exclusively, and tape the windows shut.” Paris Hilton’s Heiress is “a hilariously vile 50/50 mix of cheap shampoo and canned peaches”. Yes, brutally frank.

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