Fashion Mile

May 5, 2011

Fergie Launches Avon Outspoken Intense Fragrance

Filed under: 1 — Tags: , , , — fashionmile @ 8:48 am

The numbers for Fergie’s first fragrance launch with beauty giant Avon are in, and let’s just say — “Boom Boom Pow” is right.

“Outspoken has been our most successful fragrance launch in the history of Avon,” beamed CEO Andrea Jung at a press presentation in New York, though the longtime exec chose not to disclose more specific sales numbers.

The Black Eyed Peas performer was also on hand to preview her next scent, Outspoken Intense, which will debut in July.

The 36-year-old’s recent embrace of the current citrus trend continued with a body-hugging Diane von Furstenberg draped dress, as did her penchant for glossy black digits.

Outspoken Intense is a juicy fruity floral that will be packaged in a bottle as curvaceous as the star herself, with equally sexy grounds for inspiration.

“This scent is about that intense feeling you get right before going on stage. It’s about that exhilaration, that excitement, and owning that moment. It’s about really feeling that power when you’re in front of a crowd,” said Fergie.

To convey the intoxicating feeling, fruits like kumquat were blended for a sparkling element. The cheerful little fruit — which looks like a miniature orange — is also at the heart of tender childhood memories for the California native.

“My Dad grew kumquat. I always remember that he used to help me peel them when I was a little girl,” said Fergie.

Starfruit is another note of the fragrance that stirs nostalgia and holds intimate meaning for the star.

“The starfruit is really special to me, because every time I go on tour — especially in Asia — they have this beautiful star fruit that they slice for you in the room. We had no idea what it was, just that it was so beautiful and tastes so good. Now it always reminds me of going to a hotel and enjoying special treatment,” revealed Fergie.

With the success of Fergie’s first fragrance, Avon’s sights are set high for the summer launch, which will retail for $30 for an eau de toilette.

With a roster of celebrities as A-list as Reese Witherspoon who have also collaborated on scents for the billion dollar brand, we wondered what it was that pushed Fergie so far ahead of the crowd.

Global Fragrance Development Director Isabel Ryan says she thinks it’s due to the unique type of popularity Fergie enjoys as a performer.

“We hit the mark with her because it’s a time in her life when she’s out there and connecting with women all over the world. There are celebrities and designers out there who don’t necessarily resonate so globally, with so many different types of women,” Ryan told StyleList.

“Fergie appeals to my nine-year-old daughter, and she appeals to me. People don’t think, ‘I can be her,’ but instead, ‘I can relate to her.'”

interesting for today: 10 Fragrances for Spring 2011

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